Godspeed the Well-Dressed Man

Godspeed the Well-Dressed Man was a menswear label designed by Greg Climer, focusing on local production, quality craftsmanship, and narrative inspiration. The collections were approached as an immersive art project: each one was themed around a different, completely fabricated history of the label’s name. False websites, blog identities, and social media were all used to reinforce the invented stories, creating an ever-changing story arch to accompany the clothing.